Ô de Lancôme (luxury fragrance industry) of L’Oreal eau de toilette, a French global brand of Paris. Re-launched in 1994.
CONTEXT
Lancôme is a very big global French luxury brand for cosmetics, skin care and perfume since 1935. l’Oreal acquired Lancôme in 1964. The “Ô” of Lancôme was created in 1969 for the citrus fragrance for women.
PURPOSE
To create an excellent line extension from the Lancôme brand that will give a refreshing summery feel to customers throughout the year.
OBJECTIVE
Lancôme appointed us in 1994 to renovate the brand in the face of fierce competition in the market where there was a multiplication of new youthful brands with new fragrances. How to make Ô de Lancôme impactful, elegant and yet have it play in the high end luxury market in the modern hip-hop age.
STRATEGIC EXECUTION
We distinguished the brand design with elegance and a high luxury code with a special effect on the outside box to give a feeling of soothing feminine texture. A multi-layered design with sensual packaging sophisticatedly brought forth Lancôme’s natural freshness on the shelf with a symbolic, differentiated cut-out expression of a flower.