Books

Trilogy of books on Jalebi for industry coherency, self discomfort and consumer desire

by Shombit Sengupta
from Sage Publications

Books

Trilogy of books on Jalebi for industry coherency, self discomfort and consumer desire by Shombit Sengupta from Sage Publications​

Introduction

What is jalebi? It is a street sweet in India. It is an inter-connected, uneven, corrugated spiral and has a tasty, crunchy bite. Jalebi is enjoyed by all socio-economic classes of India, while when something is not straightforward, it is called a jalebi in Indian culture. Indian consumers at large comprise the world’s biggest heterogeneous society. In the same way, the workforce in any Indian industry is extremely diversified, from culture to language to food, which drives drastic behavioural differences. This unpredictability causes a big dilemma to bring coherency into industry. Shombit Sengupta has used the jalebi as a protagonist in his 3 management books to drive interconnectivity and seamless coherency between Indian industry and Indian consumers. 

INDUSTRIAL CONSISTENCY OF COHERENCE

Jalebi Management is an insight on how Indian enterprises can interconnect seamlessly, both internally and externally, so business can swim smoothly in the jalebi metaphor. It demonstrates how to address the global market and culture while driving business under India’s extremely varied and non-homogeneous systems.

BUSINESS LEADERS NEED SELF TORTURE TO FIND THE BEST

Strategic Pokes makes you put on the consumer’s shoe when interfacing global competition, then creates in you an urge for self discomfort. This poking jalebi reveals how Indian business entangles itself in the jalebi’s uneven twists and turns, and then with disruptive insights, looks for a jalebi pattern to exit this incoherent maze of Indian industry.

MANAGEMENT TO BE A DESIRE-CENTRIC EXTROVERT TO BE PART OF THE GLOBE

Corrugated Slices metaphorically dissects the lifestyle desire trend of the world through the jalebi window. This surveillance on consumer lifestyle is from the perspective of diverse industries. The jalebi’s negative–positive influence absolutely connects to the digital generation who has patience on a shoestring. India preaches duty, harmony and tolerance while the west questions nature to have control over it. In spite of environmental disasters from controlling nature, western inventions have changed the world to ease day to day living, adding convenience and extended lifespan to people. These inventions drove marketing to limitlessly increase the consumer’s desire level. So when interfacing global competition, duty-centric Indian companies have to about-turn to address the saleable parameters of the consumer desire.