Trilogy of books on Jalebi for industry coherency,
self discomfort and consumer desire

by Shombit Sengupta from Sage Publications


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Shombit Sengupta started the end-customer repeat purchase centric Shining design consulting practice in Paris in 1984. Shining has worked across  5 continents in global and local companies and strategized, renovated and innovated about 2500 brands in diverse industries.


For the client’s business growth, our end customer-centric business strategy focused on product ingenuity is led by branding design and communication, and is specific to the client’s industry. It is driven by Shining’s in-house Customer Latent-Mind Study (CLMS) process.