Shombit Sengupta started the end-customer repeat purchase centric Shining design consulting practice in Paris in 1984. Shining has worked across 5 continents in global and local companies and strategized, renovated and innovated about 2500 brands in diverse industries.
Shombit had migrated to France at the age of 19 to study fine art and is a French national today. He worked in different French consulting firms before founding Shining in 1984 and engaging multicultural design and marketing professionals. Shombit’s design work has always been considered to have an outsider’s imaginative frame within western culture. With his fine arts background, Shombit brought an artistic dimension and uncommon style into the traditional graphic design practice in the corporate world. Shining’s Indian operations simultaneously started in 1997. Renee Jhala who was heading Corporate Communication for all the diverse business verticals of Wipro Ltd. joined as Managing Director of Shining’s India operations in 2001 to drive end-customer insight translating into the client’s business strategy. She came with 25 years experience in corporate communication having worked previously with Oil India and Bharat Electronics.
We offer strategic business consulting which covers business strategy that leads to brand building design by delivering the marketing and communication platform with the execution of collaterals for implementation. We also do point-of-purchase brand visibility management. We do not undertake advertising work, although we coordinate with the client’s advertising agencies to counsel the brand strategy. Since 2016 we have reduced our operations by discontinuing with industrial design and retail design