WE INSPIRE CEOS OF THE WORLD TO THINK IN A DIFFERENT PARADIGM AND EXPRESS THEMSELVES THROUGH ART: Painter CEO is a Shining initiative to inspire CEOs of the world
to think beyond the boundaries. This is a first time initiative in the world, where CEOs have
proved their extreme talent to draw a painting on the canvas using acrylic. Every CEO has expressed wonderful thoughts and concepts by using brushes.

PERFORMING BIZ IDENTITY FOR ZEE LEARNING: We delivered a business strategy
for pre, primary and high school education and execution of the identity, values and promise
with collaterals for all stakeholder touch points. This aligned Zee Learning to the objective of developing individual growth through discipline, environment and coaching.

ID PRODUCT DESIGN FOR MAHINDRA XYLO: Xylo’s excellent customer value was co-created
with Mahindra’s Ingenious Product Development team using our ReFinE Value Ladder process.
Our transposing the customer’s latent desire into design features including outstanding space management brought it differentiation and commercial success. In the mid-priced UV
segment Xylo’s aspiration is higher than its price, so customers consider it a real deal.

BRANDING FOR SAFFOLA ARISE: In the commodity market of 12,000 varieties of rice, we
created “Arise” branding in a unique structural packaging design with the selling proposition
“All time Active Rice.” It’s a new category for everyday use by the whole family from the
healthy Saffola stable. Repeat purchase started from the launch itself.

RETAILING ROI FOR ALLEN SOLLY:The retail store was attraction to the 35+ generation for formal wear. With asymmetry as the key design concept in every angle from ambience, lighting, colour, visual merchandize and facade, we introduced apparel for 7 occasions in 7 store zones. Within 6 months the young 20-somethings started crowding the retail giving it 40 percent growth.