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  Four services excellence  
     
     
 
Brief description of activities in the 4 solutions we offer:
Performing Biz Identity Performing Biz Identity
Performing Biz Identity projects are totally driven by organizational culture, policy, and business strategy. The target clients are MDs, CEOs, and VPs. You need to have thorough management, business process and finance knowledge, superior analytical skills, and exceptional passion to address any business vertical with curiosity, observation and action.
The potential client's evaluation has to go through competitive analysis, 3-year growth and profit analysis, and
market and channel dynamics. You need to evaluate how key stakeholders and end users associate with the
organization. Performing Biz Identity is a multi-action subject where HR involvement is high. Understanding the
client's business strategy and organizational flair, deliverables, revenue, earning, and quality of human capital
comprise the crux of acquiring and delivering an Performing Biz Identity project.
 
Industrial Design Industrial Design
Engineering is the key driver of this service's business. Thorough physical engineering-
marketing knowledge, skills and experience are essential. Marketing defines customer
sensitivity while engineering Industrial Designs are aligned to that sensitivity. Discipline
is a prime factor in Industrial Design projects which are totally driven by R&D, vendor
management, procurement, quality, manufacturing, marketing and sales and service after sales. Your
understanding of the product has to encompass its past, the present and what its latent perspective
would be. The past provides you its historical base, the present is its current status, while the latent
guides you on how to change the present.
 
Clients come to Shining with the ambition of seeing the future. After a tidy sum as investment, the client naturally
awaits exceptional market performance as the result. So anticipating the future in the huge time lapse between
Industrial Design development and consumer lifecycle, is a key element of Industrial Design. Marketing-
engineering of Industrial Design needs passion, right from concept to Industrial Design solution, co-creation
of Industrial Design, alignment of the manufacturing value chain, sales and after sales micro-gear SOP
customer service program, and evaluating performance of product in consumer and customer custody.
 
Branding Branding
As an individual, you are already habituated with cross categories in your daily life, which you
now need to appreciate through the porthole of marketing knowledge and skill. Branding starts
from the product's source and translates to its activities towards consumer or customer benefit.
It becomes meaningful when it elevates the product's rational character, gives it functional
advantage, along with an emotional look and touch package. To become the best marketer at Shining you have
to yourself become the best consumer or customer. That means you define yourself through a consuming rather
than a marketing parameter. Your inclination towards human social science, societal change movements, human
psychological parameters are important for the brand. With this aptitude you will always ask consumers and
customers how they connect to your marketing value proposition. At Shining's Branding service, marketing is not
advertising, it is a complex jewel box.
 
Retalling ROI Shoppers' (BILL)n Retailing
What is the nub of retail business that helps retrieve quick ROI? It is shoppers' catchment
sensitivity and analysis, a few unparalleled product offers to oblige shoppers to return, planned
and unplanned purchase strategy, impeccable service to provide enjoyable shopping experience,
and a shopper-friendly loyalty programme. We are sensitizing our retail business clients to
connect to shoppers primarily through the catchment areas. So to get rapid investment returns, sharpen your
insight and analysis of shoppers specifically in the catchment area.
 
Shining's Shoppers' (BILL)n Retailing business is very scientifically designed from shopper connect to retail design, production of in-shop micro gear SOP shopper service to private label . We address retailing from grocery to multi segment single brand outlets to specialist multi-product outlets. Floor plan and merchandizing are totally relevant to inventory management. The lack of infrastructure sophistication has kept inventory management quite archaic in India. You have to work with this constraint while strategizing and implementing high standards in the retail for Indian shoppers and deliver ROI to the client. Increase in footfall, conversion, retention and wallet share come from in-depth analysis of the shoppers' catchment. With or without retail experience, if you have interest in the multi-category segment, you are welcome to apply here.
 
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Shining Consulting Four
Services Excellence
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CONTACT US: To discuss how we
can help your organization,
call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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Disruptive platform with execution excellence is our delivery
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  4 SOLUTIONS EXAMPLE
  Performing Biz Identity
  Branding
  Shoppers' (BILL)n Retailing
  Industrial Design
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How we work
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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