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| Brief description of activities in the 4 services we offer: |
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Performing Biz Identity |
| Performing Biz Identity projects are totally driven by organizational culture, policy, and business strategy. The target clients are MDs, CEOs, and VPs. You need to have thorough management, business process and finance knowledge, superior analytical skills, and exceptional passion to address any business vertical with curiosity, observation and action. |
The potential client's evaluation has to go through competitive analysis, 3-year growth and profit analysis, and
market and channel dynamics. You need to evaluate how key stakeholders and end users associate with the
organization. Performing Biz Identity is a
multi-action subject where HR involvement is high. Understanding the
client's business strategy and organizational flair, deliverables, revenue, earning, and quality of human capital
comprise the crux of acquiring and delivering an Performing Biz Identity project. |
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Industrial Design |
Engineering is the key driver of this service's business. Thorough physical engineering-
marketing knowledge, skills
and experience are essential. Marketing defines customer
sensitivity while engineering Industrial Designs
are aligned to that sensitivity. Discipline
is a prime factor in Industrial Design projects which are totally
driven by R&D, vendor
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management, procurement, quality, manufacturing, marketing and sales and service after sales. Your
understanding of the product has to encompass its past, the present and what its latent perspective
would be. The past provides you its historical base, the present is its current status, while the latent
guides you on how to change the present. |
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Clients come to Shining with the ambition of seeing the future. After a tidy sum as investment, the client naturally
awaits exceptional market performance as the result. So anticipating the future in the huge time lapse between
Industrial Design development and consumer lifecycle, is a key element of Industrial Design. Marketing-
engineering of Industrial Design needs passion, right from concept to Industrial Design solution, co-creation
of Industrial Design, alignment of the manufacturing value chain, sales and after sales micro-gear SOP
customer service program, and evaluating performance of product in consumer and customer custody. |
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Branding |
As an individual, you are already habituated with cross categories in your daily life, which you
now need to
appreciate through the porthole of marketing knowledge and skill. Branding starts
from the product's
source and translates to its activities towards consumer or customer benefit.
It becomes meaningful when it
elevates the product's rational character, gives it functional
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advantage, along with an emotional look and touch package. To become the best marketer at Shining you have
to yourself become the best consumer or customer. That means you define yourself through a consuming rather
than a marketing parameter. Your inclination towards human social science, societal change movements, human
psychological parameters are important for the brand. With this aptitude you will always ask consumers and
customers how they connect to your marketing value proposition. At Shining's Branding service, marketing is not
advertising, it is a complex jewel box. |
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Shoppers' (BILL)n Retailing |
What is the nub of retail business that helps retrieve quick ROI? It is shoppers' catchment
sensitivity and analysis,
a few unparalleled product offers to oblige shoppers to return, planned
and unplanned purchase strategy, impeccable service to provide enjoyable shopping experience,
and a shopper-friendly loyalty programme. We are
sensitizing our retail business clients to
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connect to shoppers primarily through the catchment areas. So to get rapid investment returns, sharpen your
insight and analysis of shoppers specifically in the catchment area. |
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| Shining's Shoppers' (BILL)n Retailing business is very scientifically designed from shopper connect to retail design, production of in-shop micro gear SOP shopper service to private label . We address retailing from grocery to multi segment
single brand outlets to
specialist multi-product outlets. Floor plan and merchandizing are totally relevant to
inventory management. The lack of infrastructure sophistication has kept inventory management quite archaic
in India. You have to work with this constraint while strategizing and implementing high standards in the retail
for Indian shoppers and deliver ROI to the client. Increase in footfall, conversion, retention and wallet share
come from in-depth analysis of the shoppers' catchment. With or without retail experience,
if you have interest
in the multi-category segment, you are welcome to apply here. |
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Our clients speak on our disruptive platform approach |
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Jacques Vincent,
Vice Chairman & CEO, Groupe Danone, on working with Shombit Sengupta for 25 years in the course of 175 Danone brand building work |
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Azim Premji,
Chairman, Wipro speaks at the launch of Shombit Sengupta’s book, Jalebi Management, on the efficacy of taking on discomfort in business practices |
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World’s first disruptive initiative in art with corporate business
Our Painter CEO initiative has 48 participating CEOs in this 4th year now. Aside from our work delivery being on a disruptive platform with execution excellence, we’ve created disruption by inviting CEOs to paint their ideas. Industry professionals are getting inspired by the CEOs’ outstanding craftsmanship of painting on a canvas. Limca Book of Records has recognized CEO Painters as unique. Click here to know more. |
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