Since 31 years, delivered Shining business results to brand business of global clients.
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  End-customer mindset  
     
     
 
End-customer mindshare winning process
 
 
To own the end-customer’s mindshare for decisive repeat purchase, a product or service must have the scientific
blend of tangible quality (which is perceived by end-customers as intangible quality because its often not visible),
functionality and likeability factors.
 
The right blend makes the product or service of any industry aspirational at any price point. This is the sustaining
connect of a product or service to your end-customers.
 
This aspirational, emotional attachment to a product or service can become so strong not only your end-customer’s
sustainability they communicate in the society with social networking about the excellence of your product or service.
 
This buy-in is the Emotional Surplus that means emotion with substance which grows and grows in end-customer
mind and create market legacy.
 
 
 
Our alignment to the
client’s business culture
 
Every enterprise has its own business climate and corporate culture. We are very sensitive to align our consulting
practice to our client’s operational system and accustom
ourselves to it from the start of the project. In fact, we
spend time analyzing and understanding a new client’s
business culture even before the first meeting.
 
Every geographical sphere has its own socio-cultural and
economic trends. Our consulting process is totally aligned
to the geography our client operates in. With mutual
understanding, we have already delivered transformation
in our client enterprises, either in a mild way or with
strong disruption, by portraying the facts when its absolute
necessity was realized.
 
  About us << BACK
 
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CONTACT US: To discuss how we
can help your organization,
call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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How we work
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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