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  Touch point ecstasy - Retail multi-brand & single brand  
     
     
 
To profitably run a retail, look at 4 areas: catchment, procurement, footfall for bills, and conversion covering growth of bill size & number of bills. We have mastered retail design for results in how to continuously get growth of bill size and number of bills through the shopper’s touch point ecstasy; and in creation of shopper prompting store design through the planogram, facade, window display, category zoning and visual merchandise. Shopping can be either need based and boring or an exciting experience. Inducing ecstasy at every shopper touch point, and frequently changing the merchandize in multi-brand and single brand retails can increase both bill size and numbers. Take a look at how we bring touch point ecstasy for shopper connect in 2 store formats:
 
SINGLE BRAND STORE
Stores selling single brands of apparel, foot wear, consumer electronics, fast food & beverage corners always face constraints in creating footfall. Shoppers typically surf stores for multiple choice before a purchase decision. Irrespective of any category, single brand retails require huge touch point ecstasy in every small corner. Demonstrating visible quality in a merchandise at a retail can change the shopper’s purchase behaviour through extreme ecstasy during the merchandise buying experience. The selling product has to be surrounded by visual merchandise and its visual appeal supported by lighting to floor to wall fragrance, and hospitality industry centric shopper approach by the sales staff. In every aspect we create touch point ecstasy around the merchandise to increase the shopper’s instantaneous purchase motivation.
 
MULTI-BRAND RETAIL
Multi-brand retails such as in lifestyle, grocery, consumer electronics, mobile phone have multiple choice of brands. The zoning factor of every category requires huge touch point ecstasy to encash the shopper’s wallet share. Shopper touch point ecstasy plays a big role when shoppers walk through from category to category in a multi-brand store. Cross category touch point ecstasy is the key to the success of multi-brand retails.
 
Touch point ecstasy - private label
Private labels by nature are always across categories. The dilemma a private label faces is to ensure it does not disturb shopper choice for other brands in different categories. So shopper touch point ecstasy of private labels need to have a different kind of approach. It cannot hostile multi-brand choice of shoppers, We bring a strong alternative proposition to the private label so it exhibits its own touch point ecstasy expression towards the shopper.
 
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
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CMO, Delta,
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ED & CEO,
Gammon India
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CEO
TPG Wholesale
 
 
             
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Prince Augustin
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Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
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MD, Sssangyong Motors
 
 
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Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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