Since 31 years, delivered Shining business results to brand business of global clients.
Home Design Excellence Share the Uncommon
Search:
Divider
Divider
 
  Touch point ecstasy - Manufacturing industries  
     
     
 
It encompass industrial products such as automobile, home appliances, machine & tools, engineering products, electronic & electrical devices, FMCG, textile, cosmetics and household.
 
VENDOR
1. Most industries outsource from contract vendors. As vendors are external partners who work with diverse and multiple industries, its your responsibility to make their delivery unique for your product.
 
2. Define the touch point ecstasy you want to create for the product, manifest that as a learning point for your vendor. The cahier de charges for any manufacturing good has to be driven by end-user touch point ecstasy. The more you drive ecstasy at these touch points, your end-user will get incredible results in hand.
 
CHANNEL
1. Distributers, delears, retailers are the intermediaries between your enterprise and your customers. They work in the open environment with multiple enterprises, either in the same industry or in varied industries. They are your first touch point before the end-user touch point. So the quantum of ecstasy you create with them at every touch point will reflect in your brands business result or retail off-take.
 
2. Relationship building with the channel is the first touch point ecstasy to create.
 
3. Subsequently your business performance will be defined by the brand ecstasy created in every centimeter of retail touch point visibility. This is supported by how you innovate the consumers navigation towards your brand at the retail. The crux is how you create ecstasy at different touch points with the same product or an extension of your brand on every quarter. Don't believe you can own the consumers total mind share at any given time. Consumers are like butterflies that flit from one brand to another. To catch them in your net, you always need unbelievable retail touch point ecstasy.
 
4. Creating below-the-line consumer touch point ecstasy surrounding your brand and product can be a hundred times more efficient than investment in any media.
 
BRAND + PRODUCT
1. Your brand and products comprise the ultimate touch point ecstasy. At the end of the day, the consumer pays only for the brand and the embellishment in the product. Here every millimeter counts in touch point ecstasy creation.
 
2. The product's color, substance, benefit, container, structural packaging, product endurance according to its life cycle, graphic design, and on-pack communication display are micro touch points of ecstasy. You no doubt should manage your operating profit, but without diminishing this touch point ecstasy in millimeters.
 
3. Your brands regular repeat purchase will come when consumers experience touch point ecstasy at the time of product usage.
 
  Touch point ecstasy<< BACK
 
Divider
Divider
E Mail
Divider
spacer
CONTACT US: To discuss how we
can help your organization,
call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
spacer
Divider
REQUEST FOR INDUSTRY INSIGHT
Divider
REQUEST FOR SERVICES
  Bullet Strategy
  Bullet Design
  Bullet Go-to-market
Executive learning proprietary tools
Divider
Disruptive platform with execution excellence is our delivery
Divider
Penta Ideoscope discipline
Divider
White papers
Divider
Future of industries
Divider
Cross industry global expertise
Divider
  4 SOLUTIONS EXAMPLE
  Performing Biz Identity
  Branding
  Shoppers' (BILL)n Retailing
  Industrial Design
Divider
How we work
Divider
 
     
 
  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
Divider
 
  Archive
 
Divider
 
  Alumni