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  Shoppers' (BILL)n Retailing - Standalone solutions for retail store & private label  
     
     
 
Retailing Independent solutions delivered through creatives / workshops / training / coaching sessions that include research, frameworks, processes, execution and activation
 
STORE
Sharp catchment is the crux ofretail business
Bullet Diagnosis of captive
and non captive
shopper frequency
in the catchment
Bullet Diagnosis of
multiple offer in
the catchment area
Bullet Diagnosis of 1, 5
and 10 kms
density of population
Merchandise aligned
to thecatchment flair helps productsmove faster of the shelf
Bullet 60% national procurement
of merchandise
is enough
Bullet 40% merchandise
has to be aligned
with the localization
Scientific planogram accordingto shopper
mental and physical
purchase bucket
Bullet Planogram segregation
of entry price,
mid-price and
premium price are
the only way to create
traffic of shoppers
High aspirational visual
merchandise to create
themerchandise larger
than life
Bullet Fixture, shelves, and other display aids are required to be totally flexible to change the store regularly
Bullet The mix and match
of visual merchandise
makes the product
display larger than life
Magnifying façade of
the retailto hypnotize impulse and decisive shopper on the street
Bullet Empowering retail façade with
provocative message while changing frequently is the
only way to get
high footfall
Retail ambience to
keep theshopper
long time in the store
Bullet Floor, Ceiling, Wall,
Colour with fascinating
mix and match with the latent trend is the cue
to keep the shopper
long time in the store
Bullet Lighting is to change
the dimension of the merchandise
Empowerment of the
conversion rate
Bullet Music for morning,
afternoon and evening
has to be different to accompany the mood
of shopper
Bullet Salesman’s proactive attendance to the shopper with tremendous soft
skills translate
the conversion
House keeping
Bullet 365 days outstanding
house keeping boosts
the moral of store
sales staff
Bullet It also gives the freshness of the
store which invites
the shopper frequently
 
PRIVATE LABEL STRATEGIC ALTERNATIVES
Principle of the private
label strategy
Bullet Highly recognizable
in the store without vampirizing the
multiple choice of
different brands
for shopper
Bullet Avoid copying any existing brand rather create the alternative proposition
for shopper
Bullet As private label will
not have luxury of advertising, on pack communication
has to complement
that by connecting shopper from
category
segmentation,
line extension,
product benefit,
consumer coaching
Bullet Private label brand
has to have strong architecture at the
same time flexibility
to extend the line
or category
continuous basis
Cross category private
labelindependent
from store
Bullet Building one private
label totally different from the store
Bullet Architecture for
different layers in
the same category
e.g., low price, mid price, high price
Bullet Architecture of the
brand for commodity category
Bullet Architecture of the
brand for branded category
Category centric
private label
Bullet Building different
private label for
different categories
to emphasize
the competitive advantage in
each category
Bullet Architecture for
different layers in
the same category
e.g., low price,
mid price, high price
Bullet Architecture of the
brand for commodity category
Bullet Architecture of the
brand for branded category
Store brand centric
private label
Bullet Transcending the
store brand to
private label
Bullet Architecture for
different layers in
the same category
e.g., low price, mid price, high price
Bullet Architecture of the
brand for commodity category
Bullet Architecture of the
brand for branded category
 
 
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CONTACT US: To discuss how we
can help your organization, call us
at +91 80 4127 6981
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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How we work
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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