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  Future of industries - Retail Industry  
     
     
 
Retail industry
 
Shining Perspective
Cross category private label brand architecture is the only way to win shopper mindshare
In multi-brand stores private label contributes 30 to 40% of earning
Private label requires tremendous knowledge of cross category product benefit for consumers
Private label has to have pride of ownership to the shopper without being advertised like
manufacturer brand
Private label branding is totally different from manufacturer branding like private label is collective category branding and manufacturer branding are singular focus branding
 
 
Trend changers
The sector will continue to become organized at a rapid pace as more retailers establish their presence in new geographical markets. In the process, sector may witness consolidation as general retailing gives way to
specialty retailing.
 
Shift will be towards creation of private labels as well as in green products and green facilities.
 
More and more retailers will adopt predictive analytics for short and long term demand forecasting. Another trend
will be streamlining of supply chains as more and more retailers vie for delivering more and more services and products under their roofs.
 
With increasing real estate cost and chaotic urbanization, more retailers will move away from few-large format
store formats to larger number of smaller utility branded stores.
 
Consumer spending
Consumer spending will rebound to pre-recession times as disposable income rise for more and more consumers globally. This trend will be more visible in emerging markets faster than in mature markets like USA and Europe where recovery from recession is excruciatingly slow.
 
What may seriously affect businesses in retail sector in long run is lack of soft skills in employees. The industry
needs to address this by consciously targeting this disease and nip it in bud before it threatens the growth
of industry.
 
 
  Industry Growth Drivers
  Economy growth
  Emerging & Developing market
    Massive population reach middle class status with more disposable income
    Sustained growth in these market
  Upgrading of consumers in emerging market
  Changing consumer preferences, lifestyle and rising income level
  New retail formats driving growth
  Technology: Online channel to drive demand but in nascent stage
  Globalization of consumer tastes and expectations with the reach of media
  Deregulation
 
  Industry Competitive Scenario
  Increasing competition among global, national and regional players
  Multi channel and innovative formats becoming key
  Small stores are upgrading themselves to compete
  Increasing relevance of private label brand
  High Competition in price between Hypermarket chains and Regional discount chains
  Focus on shopping experience and friendlier customer service
     
  Industry Complexity
  Complex supply chain for sourcing
  Product lifecycle management for private label merchandise
  Aligning value proposition to new demand pattern
  How to increase share of wallet with existing customers
  Improve the customer experience and customer loyalty
  Managing effective and profitable consumer experience
  Service standardization
  Government regulations
  Bureaucratic hurdles in emerging market
  Socio-political environment
   
  Industry Pain Areas
  Stringent environmental regulations
  Emergence of private label brand
  Increasing Infrastructure cost
  Declining profit margin
  Shoppers high wallet share
  Decrease in shopper loyalty
  Pilferage
  Shrinkage / theft
  Employee attrition
  Lack of skilled human resources in emerging country
  High cost of investment on technology
  Consumer data security and privacy
  Under-performing locations/store
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