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  Tools - Pulley to make a megabrand  
     
     
 
Pulley to make megabrand
 
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How your business benefits: Any brand that remains
relevant to a single product only falls into a cul de sac. It’s very
doubtful that a single product character can sustain in the
market for long. That’s because unhindered change in the 3
areas of technology, societal trends and people’s habits
happens and impacts everything in its wake.
 
Investing in a brand that characterizes a specific product can
make you lose the brand’s worth. Even a brand’s goodwill
expansion can get hampered in a small or big size market.
 
The megabrand pulley tool can transform your small or big
single product brand into a mega brand. In the business
perspective, what is the meaning of a megabrand?
 
It’s an umbrella brand that can hold multiple products in the
same category, and can even stretch to another category that
retains its relationship with the brand core. This means
expansion of both the market and the end-customer base, so
growth in market share and volume becomes evident.
 
Pulley to make megabrand
 
The brand pull becomes so powerful that with low investment it can endorse from one product to another in the same category, and stretch to different categories. This results in better
bottomline as it reduces communication expenses.
 
Unlike the great deal of time it takes to launch a new brand, get its credibility established so the trade and consumers register it, the megabrand is easy to expand. As the recognition factor is
already there, new products and new categories can be
introduced with a prefix or suffix.
 
To make your brand into a megabrand, it has to be lifted up like the function of a pulley that reduces the effort while giving the
opportunity to put more load. The megabrand can take the load of product extension in the same category or stretch to another category with the same brand.
 
As a manufacturer you are engrossed in putting the product into the market. But once the product is out in the market in the
hands of consumers and the trade, it is their varied experiences
with the product’s performance that will make the product
succeed in the market.
 
Mega brand strategy and action
 
Our offering: First we define the core of the brand through
our
P&P Research diagnosis. The brand’s perception that
reflects its core can come from experience only.
 
CONSUMING EXPERIENCE: The definition of the brand’s core
can never come from within the enterprise. The brand’s core
always emanates from the end-user’s experience when they
have custody of the brand.
 
RETAILER'S SELLING EXPERIENCE: We also unearth the trade’s
perception of the brand’s core. They deal with the same product from multiple brands, so in the competitive scenario, their
experience on how to define the core of the brand is important.
 
After filtering insights from consuming experience and the
trade, we build up the megabrand by bringing into focus the
brand’s core as the central weighing capacity of the pulley.
 
Having built the megabrand pulley in this way, we follow it up by the architecture of product extension of the same line and
stretching it to other categories, always with a strong connect to the brand’s core. It takes 6 months to deliver the megabrand
and brand architecture.
 
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CONTACT US: To discuss how we
can help your organization,
call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
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CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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