| FORBES INDIA |
ZAP THE GAP: Artist Shombit
Sengupta's Insights On Branding |
| “I was born in 1954, in a village about 30 km from Kolkata, in a refugee colony. My father was from Dhaka and my mother... |
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| OUTLOOK BUSINESS |
| Speak A New Lingo:The military jargon popular after World War II is |
| Strategy, goal, objective and attack are military terms that converge to killing people at wartime. Western corporations, overwhelmed by... |
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| PRDOMAIN |
MAHINDRA XYLO:
The Brand name for Project Ingenio |
Mahindra & Mahindra Ltd. (M&M), India’s leade
in utility vehicles, today announced that it would
unveil the all new Mahindra XYLO (Zy-lo) in the
current quarter... |
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| THE HINDU: |
Bunge India re-launches Dalda
cooking oil |
| Bunge India Pvt. Ltd. on Monday re-launched its Dalda brand of refined edible oil and announced plans to aggressively market the new range of products with... |
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| CAMPAIGN INDIA: |
Dalda eyes younger consumers with
new positioning |
Bunge India has unveiled a new identity for its
edible oil brand, Dalda, to contemporise the
brand and gain acceptance across younger,
edible oil consumers who look for health... |
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| DISH TRACKING.COM: |
Bunge re-engineers the iconic
brand – Dalda |
Bunge India Private Limited, a 100% subsidiary
of Bunge Limited (NYSE: BG) announced its major
initiative by unveiling the iconic Dalda brand with
a new identity... |
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| BUSINESS STANDARD: |
For Dalda, health and taste
go together |
Health and taste – do they go together as far
as edible oil is concerned? At a time when every
single edible oil brand is focusing solely on the
health platform... |
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| DNA: |
As lifestyle changes, Bunge gives
Dalda a ‘health’ makeover |
The new look and contemporary brand
logo has been designed by Shombit Sengupta, who has redesigned some of
the biggest international and... |
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| INDIA SERVER.COM |
| Dalda relaunched |
The once iconic cooking brand of India, Dalda,
the name of which was used as a synonym
for hydrogenated cooking oils, has been
re-launched… |
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| BUSINESS STANDARD.COM |
India has great campaigns,
poor branding |
When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by
India-born Shombit Sengupta who is settle
in France. After shifting to Paris... |
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| REDIFF.COM |
| What's behind Wipro's 'flower' logo |
Your company's corporate identity should reflect your company's values and should strike an emotional chord in your customers' mind.
Shombit Sengupta… |
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| ETSTRATEGICMARKETING.COM |
| Mega Brand Pulley |
A mega brand pulley strategy has the advantage
of being able to drive a category and to own a market territory. Creating a mega brand pulley needs strong organisational coherency... |
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| INDIABROADBAND.NET |
| Few LOGOS and FACTS |
Really.... its worth studying that "Flower Power
Logo is worth Crores. Wipro is one of the few
indian companies to have spent such an amount
in Logo development… |
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| SIGNANDGRAPHICS.COM |
Branding voyage of Berger to
Lewis Berger |
With 25 years of global experience, Shining Consulting addresses the rapidly changing
Indian socio-economic scenario in implementing strategies for clients... |
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| FINANCIALEXPRESS.COM |
HLL Plans Relaunch Of Brooke Bond
Tea Brand |
In a strategic move, Hindustan Lever Ltd (HLL)
is planning to relaunch its flagship tea brand
‘Brooke Bond Tea’ within a month in order to revitalise the brand... |
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| VAASTUYOGAM.COM |
| Logo Power |
Wipro (an acronym of “Western India Palm
Refined Oils”) started as a vegetable oil trading company in 1947 from an old mill at Amalner, Maharashtra, founded by Azim Premji’s father… |
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| REDIFF.COM |
| Quiz |
Are you familiar with the corporate logos? How
much do you know about them? Take the rediff business quiz to gauge your knowledge... |
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