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  Performing Biz Identity - Standalone solutions for different enterprise functions  
     
     
 
Performing Biz Identity Independent solutions delivered through creatives / workshops / training / coaching sessions that include research, frameworks, processes, execution and activation
 
Company wide operational activities for bringing in the outside-in factor Corporate identity
1. Primary market insights for your strategic planning
Bullet Sensitive perspectives,
beyond statistics
   
Bullet Capturing the business density
for right investment
   
Bullet Forward planning with detailed strategic roadmap
for 2 years
 
2. Leadership development
Bullet Infusing the outside-in
operating
discipline
   
Bullet Triggering
customer ecstasy that’s highly
relevant to the
client’s industry
   
Bullet Employee passion building (brand it) within an
enterprise for retention & engagement
   
Bullet Process for seamless cross functional working
   
Bullet Diversity inclusive work culture (in terms of gender, social, economic, demographic)
   
Bullet Process for harmonising
cross cultural
work
3. Marketing (can be
outsourced to us or we can
train company executives)
Bullet Insight sourcing marketing process :
  - Regular sourcing of unobvious market insights
   
Bullet Strategic marketing process:
  - Infusing market insight in
a pattern for all operations
   
Bullet Activation marketing process:
 
B2B
- Customizing our client’s product or service for their B2B customers
- Customizing our client’s communication, digital social media & CRM
collaterals corresponding
to their B2B customers
of different industries
 
B2C
- Aggressive retail visibility, channel proximity & JIT availability process for
retail marketing
- Communication collaterals, digital social media & CRM
 
4. Sales (B2C)
Bullet Distribution strategy and action area for outstanding retail off-take beyond
primary and secondary sales
   
Bullet Training in management
of retail visibility, proximity
& availability of the brand towards distributor sales
& company sales for accountable merchandise
off-take
   
5. Innovation (can be outsourced
to us or we can train company
executives)
Bullet Market watch process through creative angle to unearth the unseen that’s relevant for client business
   
Bullet Establishing end-user touch point ecstasy
   
Bullet Formulation of the factor that create end-customer repeat purchase in product or service
   
 
6. Process for owning vendor mindshare
Bullet Building vendors’ passion
to unleash their execution excellence in delivering for
your company
   
Bullet Magnify the strength of your market to the vendor
   
Bullet We will establish your target customer profile and make the vendor understand it for their required delivery platform
   
Bullet We will establish your company’s specific end-user centric quality parameters that have an edge over competitors for the vendor to imbibe
   
Bullet A process to extract the vendors’ cross industry expertise for our client’s business benefit
 
7. Training to deliver execution excellence in client’s manufacturing function
Bullet How to deliver end-customer perceptible quality beyond industry norms in each product
   
Bullet What is core of delivery edge in the competitive environment
   
Bullet How to be vigilant on each customer touch point to make it ecstatic
 
a. Corporate entity
Bullet Business driving corporate positioning
   
Bullet End-customer
centric promise
drilled down to
every layer of the enterprise
   
Bullet Corporate identity that reflects competitive edge
   
Bullet Corporate credo to create ownership
of corporate identity and promise to all stakeholders
 
b. Corporate identity design management
Bullet Coherency of all collaterals aligned with corporate identity and promise for external and internal purposes
   
Bullet Diverse application
of corporate identity according to
different business requirements
   
Bullet Management of corporate identity evolution
   
Bullet Corporate brand architecture to integrate other business activities
   
Bullet Corporate identity user friendly manual
 
 
 
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CONTACT US: To discuss how we
can help your organization, call us
at +91 80 4127 6981
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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How we work
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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