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  Tools - Perceptible Selling Differentiation  
     
     
 
PSD  
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How your business benefits: In today’s digital technology
world, a product or service must have a selling differentiation
that end-customers can perceive at any given time.
 
The PSD tool takes into account the sensorial parts a customer uses to appreciate a product or service. We have defined 4
processes that a product or service should use to accomplish
Perceptible Selling Differentiation:
 
1. Market knowledge The basis of market knowledge should
be to associate it with the diverse trends followed by end-customers.
 
Today’s diverse trends are very different from what it was 10
years ago because of digital technology and incredible
movements in Internet social networking.
 
2. End-customer involvement End-customer involvement in
any product or service has very strong cultural and social
ramifications, and varies from country to country.
 
3. Thinking logic A tangible element is required to create a
thinking logic for R&D or Marketing to use while developing a
product or service.
 
4. Solution If the consumer’s psychological, sociological,
economic and ergonomics factors are woven into the solution
together with market knowledge and a product or service that
has end-customer involvement, your R&D and Marketing can
go-to-market very concretely with an attitude of success.
 
To illustrate Perceptible Selling Differentiation, here is an
analogy using a chef’s profession.
 
PSD
 
Our offering: This framework and tool can help your R&D and Marketing to define Perceptible Selling Differentiation of a
product or service, which can sustain its market success. It
takes 6 to 9 months to implement it in the R&D and Marketing.
 
Executive learning proprietary tools
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Processes for 4 service lines
Making unobvious obvious Perceptible Selling Differentiation
Learning process for high biz scoring  
Processes for
Industrial Design
Benchmark to win Reduce Effort Increase Comfort design
Processes for Industrial Design, Branding,
Shoppers' (BILL)n Retailing
Dig for product excellence Aspiration in every price point
Adding value process Innovation framework
Processes for
Performing Biz Identity
Info strainer for biz action Enterprise alignment tree
Leadership in business Goal achieving gates
Single point coherency driver Every Moment Operating Discipline
Processes for Branding
Pulley to make megabrand The selling triad
Retail off-take championship Discomfort framework
Processes for Shoppers' (BILL)n Retailing
Visual merchandizing for high bill size, higher conversions Shopper psyche planogram
High footfall catching store branding Cross category private label
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CONTACT US: To discuss how we
can help your organization,
call us at +91 98452 09568
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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  Performing Biz Identity
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  Shoppers' (BILL)n Retailing
  Industrial Design
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Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
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CMO, Delta,
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Gammon India
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CEO
TPG Wholesale
 
 
             
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Mahindra
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Brand Director,
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CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
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Fmr CEO, M&M
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MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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