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  Penta Ideoscope discipline for disruption with execution excellence  
     
     
 
Our 28 years of global expertise
 
This is a penta ideascope. We apply the framework below, explained with different examples, to show you how Shining Consulting delivers service to clients on a disruptive platform with execution excellence on these 5 pillars.
Solving a purpose   The simple nut-bolt is the basis of holding something by fastening a threaded shaft and hole junction. An innovation without a purpose for its user has no business relevance. Purpose is not always an expressed need; eg. photocopy replacing carbon copy is a new purpose. An existing invention with a new purpose can also mesmerize, eg. Samsung empowering its mobile phone Galaxy lll with new features.
Uniqueness   No two zebras have stripes alike. In business, uniqueness and differentiation have to be user centric. An enterprise has to absorb the user’s unstated need with an outside-in approach. Uniqueness has both negative and positive effects. When a company creates something unique but introverted, with no customer connect, there’s a danger of that invention bringing the company down, the way Kodak or Polaroid among others have tumbled.
Aspiring   Peacock represents the elevation of beauty. The deliverables of every service or manufacturing business has to have an aspirational coating. Eg. Courier service is basic, but the efficient, brown uniformed, smiling parcel delivery “Brown Boys” of UPS made UPS service consistent, glamorous, profitable and No.1 worldwide. In manufacturing, Apple proved that generic digital engineering can be made aspirational icons through user-friendly device designs.
Expandability   Growing an idea like mushrooms. To not lose the relevant factor in future business expansion, you have to put a permanent telescope in your head. Dolby, the noise killing filter from analog times, has phenomenally grabbed the digital sound business and remains the benchmark. To avoid obsolescence and expand business, tune in nonstop to changing customer trends.
Saleable   Ice cream is inviting at anytime. The all-American dealmaker’s attitude "I have to sell" has influenced business-minded Japanese, Koreans and Chinese. Famous Spanish painters Pablo Picasso and Salvador Dali achieved excessive commercial success because of outstanding selling skills. Even at age 80, Picasso would rehearse with his wife on how to present his new paintings to art dealers.

If you combine the attributes of purpose, uniqueness, aspiration and expandability with insightful connect to society and technology, the selling factor becomes obvious. Selling is a consistent art, the way a grand chef measures salt and spices for a delectable dish that’s invitingly delicious. The art of sales is the crux of business.
 
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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