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The benefit you get from this
framework and tool |
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This tool can make your small brand to a mega brand.
This means that the perceived core of your existing brand
can be empowered like a pulley to anchor multiple categories. |
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The advantage of mega brand pulley is that it
enlarges the business size with low cost
communication investment, which creates an
intelligent rub-off from one category to another
category by respecting the core. |
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