Since 31 years, delivered Shining business results to brand business of global clients.
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  Mass Market clients (in B2C industry)  
     
 
B2C Industry
 
 
  Mass market industry:
   
  A selling proposition in mass market (B2C) business is essentially to understand and interpret socio cultural trends
in society, generation dynamics, the competitive environment, the context of people’s lifestyle and living situation, their socio behavioral aspect and psychographics.
   
  When outside-in approach is used in product or service innovation, the selling proposition gets tremendous
power to result in financial success. So the selling proposition of a product or service concept, the distribution network, and communication around the end customer can together create the difference.
   
  Shining Consulting’s edge in the last 27 years has been to consult with B2C clients to strategize their business,
help make their selling proposition robust so they win the consumers repeat purchase.
   
 
 
  Areas of mass market (B2C) business we research to extract the new
B2C business
 
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can help your organization,
call us at +91 80 4127 6999
SEND US AN E-MAIL
reneejhala@shiningconsulting.com
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