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  Industrial Design - Mahindra Bolero case study  
     
 
   
Industrial Design of
Mahindra Bolero
Renovation of the old vehicle to make it a
market leader
 
Result after Shining intervention: After refreshing the Bolero in 2007, and re-focusing it to its appropriate target customer, Bolero is now the No. 1 selling UV of the country, selling 80,000 to 90,000 units per year.
 
Mahindra Bolero
 
Background: Bolero was launched in 1998. It had reached a ceiling of selling only 6000 units per year upto 2006. Shining’s customer research showed that Bolero has tremendous potential to sell in big numbers.   Mahindra boleri old
 
We helped Mahindra to sharpen the focus of Bolero customers and changed its selling geography from metro to small towns and rural India. We also co-designed the vehicle with the Mahindra team with Shining’s proprietary ReFinE benchmarking process to refresh the vehicle in all customer touch points from the front to side views.
 
We covered the door hinges, redesigned the handle and overall outer finishing so it has a more rugged-finish character.
 
Renovation of the old vehicle made it India's No.1 selling utility vehicle.
 
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