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  Future of industries - Healthcare Industry  
     
     
 
Healthcare industry
 
Shining Perspective
Nobody enjoys a tablet for well being. The tablet is a technical format which does not aspire
human beings
The laboratory will release a tablet format, but that does not mean the selling proposition has
to be a tablet
Because children do not relish a tablet, calcium was put into a soft cheese brand called Laughing Cow. In the same way Popeye the comic character was created to digest spinach
For adults probiotic tablets should indicate a form of Nirvana
 
 
Asia is fast becoming global hub for research and development. The sector has high growth potential in developing nations. The growth in the sector will continue to be driven by product innovations as new drugs are discovered.
 
The sector is witnessing a paradigm shift from “sickness care” to “wellness” treatment. Changes in consumer
needs are driven by the evolving lifestyle trends. Products and services revolving around concept of wellness will
see increase in demand.
 
Telemedicine & remote health care facilities are predicted to play critical role in future provisions of health care
at home.
 
Most of the nations are stressing on accreditation of medical professionals to ensure legitimacy.
 
Power of online social networking waits to be harnessed to enable increased patient to patient interaction.
This will further change the way service is experienced by the consumer.
 
As more and more people fal prey to lifestyle diseases, there will be increased demand for counselling treatments. Attention to grooming and looking good is gaining momentum. Share of wallet is shiftign from necessities to lifestyle and wellness products such as beauty and rejuvenation.
 
The most significant development with socio-cultural consequence for Indian society is availability of rpescription drugs. More and more young Indians today feel free to explore their sexuality without inhibtions. This industry is bound to grow as more and more young become aware about the pill.
 
 
  Industry Growth Drivers
  Strong growth in Emerging markets
  Demand for quality healthcare
  Rising ailments among the ageing population especially in developed nations has led to the increase in
demand of variety of drugs or medicines
  Growing levels of lifestyle-related chronic diseases in the developed world
  Continuous investments in R&D, increasing productivity and raising quality of drugs, hospital equipments
  Increasing investments in infrastructure
  Growing Medical tourism & Health insurance
  Increasing corporatization of Private Healthcare in the backdrop of a growing and affluent middle class
has been pushing the growth of this industry
  Innovation
  Falling trade barriers (GATT) and regionalization (NAFTA, Europe)
  Increasing health awareness in countries like India
  Increasing penetration of health insurance
  Globalization
    Removal of traditional borders exacerbated by the internet creates tremendous potential for global
outreach to the broader community of patient
     
  Industry Competitive Scenario
  Intense competition between global and national players
  Mergers & Acquisitions
    Big Pharma is looking forward to acquisitions of smaller biotech firms to boost the drug pipeline
  Alliances and contractual relations between players in this market are shifting rapidly
  Outsourcing investment in drug discovery and product development grows, emerging countries will gain
more technical knowledge and become potential competitors to the established pharmaceutical giants
  Expiry of patents on major branded products, allowing generics to enter the market and drive prices down
  Medical tourism- Global competition is emerging in the health care industry
    Wealthy patients from developing countries have long traveled to developed countries for high quality
medical care
    A growing number of less-affluent patients from developed countries are traveling to “third world regions
     
  Industry Complexity
  The industry is highly fragmented
  Entry barrier- Huge capital investment
  Government regulations
  Product regulation
  Weak Intellectual property (IP) laws in developing nations like India
  Managing Profitability/margin
  Managing attrition of skilled workforce
  Supply chain complexity
  Justifying Return on investment (ROI)
 
  Industry Pain Areas
  Low growth in the developed market
  Rising healthcare cost
  High R&D expenditure
  Despite continued R&D investment, fewer innovative breakthrough treatments are managing
to reach the market
  Higher cost of new technology & technology up gradation
  Lack of transparency
  Lack of skilled manpower
  Declining profitability
  Spurious drugs/ Counterfeit drug
  Short product life cycle
  Inadequate patient-centered care
    Health organizations remain focused on their own concerns, not necessarily on what is best
for the patient
  Increasing competition from emerging economies
    Major patents expire and generic companies in countries like Israel and India enter these markets,
there will be increasing competition from emerging economies on the former pioneer nations
  Post M&A transition & challenges
     
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