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  Go-to-market  
     
     
 
The most critical factor of execution excellence is taking the selling proposition to the market and ensuring its commercial success. In both B2B and B2C business, go-to-market activities take place in the external zigzag open environment that your enterprise has no control over.
 
So every implementation action in go-to-market requires precise and well processed activities. It is the sales personnel who are always at the end of the business value chain. They have the real connect with the external world on a daily basis.
 
Every go-to-market action requires high precision with exciting rituals relevant to the industry. A sales ritual is like any other ritual we follow everyday such as breakfast, work, lunch, dinner and sleep among others. These rituals cannot be replaced, they have to be done. Accordingly in business, we have defined a few precise but detailed rituals for B2B or B2C sales people to implement. Implementing the selling proposition in a very disruptive way through high execution excellence for 365 days in seamless continuity while regularly changing the selling idea will make it unique, vibrant and dynamic in the market.
 
Consulting service
     
     
Activation - Metronome  
Go-to-market of disruptive business strategy is always time bound and has to be in rhythm 365 days. Without rhythm it collapses or becomes boring. Go-to-market implementation means putting the research, strategy and design work in execution excellence on a day-to-day basis.
 
All our deliverables are highly related to the front face of the client’s business, whether the interface is for B2B customers or B2C consumers. The newness we bring in end-customer interface will always require a new working style to achieve the client’s business objective.
 
With strong collaborative approach, we work with client teams to facilitate the implementation of go-to-market process of the different new modules of work we introduce.
 
It is evident from our delivery experience with various clients in different industries that our intervention brings in highly improved performance to our clients. We help in our clients’ go-to-market implementation in all our four services:
 
 
 
Performing Biz Identity   In practical terms, there’s tremendous nitty-gritty work involved in implementing the outside-in approach in an enterprise. That tends to be overlooked or skipped on
account of carrying out routine jobs routinely. Continuously collaborating with client teams, we sensitize every operation to implement the outside-in approach.
 
Portraying the external competitive environment and focusing on the QCW of the enterprise, we facilitate the mammoth job of how to bring the outside-in perspective with persuasive communication skills.
 
We have experienced radical change from the old practice particularly in the functions of HR, R&D, product development, manufacturing, marketing, sales and service after sales, which has helped the enterprise to grow.
 
 
 
Branding   The critical part of a branding exercise in the mass market is consumer off-take performance at the retail. A brand’s retail shelving to consumer navigation is fundamental
work for the sales team to build up in every industry. Through continuous diagnostic work and people training, we have delivered different modules for our client teams to achieve retail off-take so as to enlarge market share, growth and bottomline.
 
In B2B business, we have developed expertise in generating industry specific business knowledge to help our clients in their continuous marketing and sales activities to increase their business growth.
 
 
 
Industrial Design   Business achieving product planning, from product development to vendor management, manufacturing, marketing and sales, is put in place by our precise research, strategy and
design. Development of an industrial product line requires minimum 9 months to 3 years. In this time any competitor can come and put new ideas in the market.
 
Our rigorous product planning process showcases the real market opportunity of the product design, and that insight allows the whole team to create success after the launch.
 
 
 
Shoppers' (BILL)<sup>n</sup> Retailing   Retail go-to-market implementation is a meticulous job. After the research, strategy and retail design, everything depends on how it has been actualized in the real shopper
interaction space, in multiple stores and with the same strategy. We collaborate to handhold the client’s retail implementation team for achieving outstanding retail go-to-market implementation without deviation from the initial design platform.
 
We also team up with multiple vendors to support their implementation work from the flooring to walls, ceiling, lighting, merchandize, visual merchandise upto the store façade.
 
  Disruptive platform with execution excellence is our delivery or How we work<< BACK
 
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  Performing Biz Identity
  Branding
  Shoppers' (BILL)n Retailing
  Industrial Design
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How we work
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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