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  Future of industries - FMCG Industry  
     
     
 
FMCG industry
 
Shining Perspective
Its very true that the Indian woman has a lot of health deficiencies in general in comparison with
women of developed countries
As Indians always give importance to taste rather than health, this kind of product should not
look like a therapeutic dose for it to penetrate for regular purchase
The pleasure of organoleptic enjoyment is a must in food
Indians value a food product when it has a tangible stomach filling character
Unlike the West, Indians masses have not understood that beverage could be a valuable
healthy food
That’s why the format of the product is the decisive factor
 
 
Changing Consumer space and preferences
The Indian consumer market will remain buoyant, given favorable demographics, rising disposable income and
rapid urbanization.
 
The sector is seeing rapid change in customer tastes and preferences- be it food & beverage sector or personal durables.
 
The coming year will see specialized and niche products driven by product innovation. More and more brands will
be seen adopting strategy of glocalization.
 
In food and beverage sector demand will be driven by increasing preference for green/organic food. There will be
rise in unique ethnic flavors aimed at enhancing taste of convenience food. Trend will shift towards offering niche
local or regional soft-drinks while flavored and nutritionally enhanced water will be a strong category in emerging markets. There will be concentrated industry focus to improve.
 
Food processing and food products delivery supply chain. This will be made possible by targeted collaboration
across the value chain. This will be strengthened by forward steps in standardization of raw material specifications. With more and more consumers becoming environment conscious, consumer preference will take breakthrough tilt towards ecologically sustainable products. The industry will see rise in eco-sustainable products.
 
An aggressive management mindset, opportunity to convert non-users into consumers, creation of newer categories, and resolution of supply chain issues and growth of modern retail will strengthen the growth trajectory.
 
 
  Industry Growth Drivers
  Higher growth from emerging and Eastern European markets
  Increased health awareness globally leading to health enhancing convenience food
  Preference for premium beverage in emerging markets
  Consumer demands for 'on-the-go' packs. High growth categories
    Drinking yogurt
    Flavored milk
    Energy drinks
    Soyamilk
  Introduction of new products and variants
  High growth in Asia Pacific region, China, India, and Latin America
  Awareness of the importance of household hygiene among consumers
  Expanding consumer markets, in Asia , Central and Eastern Europe
  Growing preference towards natural personal care sector
  New variety and formats to upgrade consumers
  Global population growth
  Demographic, lifestyle and fashion trends are the drivers
  High growth in children's footwear market
  Casual footwear is the fastest growing and also the largest product segment
     
  Industry Competitive Scenario
  Increasing dominance of private label FMCG brands
  Increased competition between national and regional players
  Loyalty towards long-established regional industries is high in several markets
  Fierce competition, especially in soft drinks, over shelf space and pricing Private label products are
coming up with innovative premium options
  Heavy discounting and price wars as a consequence of the strength of private labels
  Emergence of private level competition in emerging markets
  Aggressive campaign among the biggies to capture market share
  Discount driven sales due to high competition
  Keeping up with the pace of change like offering on wholesale prices to survive in global competition
  Heavy competition among players to source material more cost effectively
  Focus on design to stay ahead in competition
     
  Industry Complexity
  Food safety and regulations
  Complex food supply chain
  Sourcing
  How to capture the consumer’s different moments of consumption
  Health and legislative issues
  Safety and quality management
  Managing the food supply chain
  Sustainable packaging techniques and innovation
  Complex sourcing and supply chain to remain cost competitive
  Skewed trade laws favoring developed countries
  Maintaining cost competitiveness with currency volatility and smaller lot orders
  Stringent and complex labor contract laws
  Stringent chemical regulations applicable in different countries or regions
  Complex forecasting: Long lead times, global setup and high volume of products making
forecasting complex
     
  Industry Pain Areas
  Volatility in commodity prices
  How to address duplicate, spurious and counterfeit products in emerging markets
  Customer retention and loyalty
  Growing health concerns and negative media attention regarding alcohol intake
  Negative health perception of carbonated soft drinks
  Low margins
  Difficult to upgrade
  Prominence of brand switching
  Supply chain complexity
  Price wars
  Short product life cycles, increasing product variety
  Stringent deadlines and better quality for competing globally
  Balancing the change in fashion with timely delivery puts high pressure on operations
  High lead time for product development, international barriers to trade, rising raw material
prices and labor shortage
  Working conditions and human rights issues in outsourcing
  Worldwide, consumers are spending less on athletic footwear
  Shrinking margins
     
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