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  Delivery with European skill  
     
     
 
Execution - Paris  
 
 
About European skills:
 
2000 years of heritage in Europe: The European skill of work is driven by twenty centuries of heritage, culture, invention and art. Every domain of activity has strong specialization and discipline. Patronage from the imperial monarchy across the ages has pushed craftsmanship to perfectionism.
 
Unique things of very high calibre in multiple domains were made, particularly with decorative and usable product design. Woodwork, forgings, glass, brick, marble, leather, ceramics and fabric got into very artistic dimensions.
These high class luxurious items became references of the world.

 
Intangible creation became the latent dimension. Any domain that created value beyond expectation became a living style. Perfection became society’s flair. Writers, philosophers and sociologists boosted the thinking dimension to such heights that debate, mystery and fighting pushed up new adventures and opened new chapters in culture. The biggest know-how and skill was in nurturing the future by preserving historical data. That is an incredible vision of European culture.
 
Their masterpiece has been in creating a grid of reference in every domain of invention and craftsmanship, from its inception to today. The musical theory that Handel created 400 years ago can be read today and played in a contemporary instrument. The micro-detailed documentation European culture is unique. It has kept history alive to
become a reference point and not be considered as the past. It has helped bring every domain into a process that
can be benchmarked with the best practice, to create the next mark.

 
Europeans brought a new dimension of living style in the last 2000 years. This European dimension can be seen
reflected in art, science, literature, architecture, politics, food and living style.

 
European skill has been exported to America which started with a cowboy culture to gain power and establish a new regime. But Americans have since changed to an innovative culture since 1880s onwards from the creation of Thomas Alva Edison’s electric power.
 
The two technology-driven wars, World War I when 9 million people died and World War II that caused the death of 51 million people including the extermination of 10 million Jews in Hitler’s dictatorship, has unlocked a new departure for Europe. Struggle in 20th century Europe collapsed the execution of invention at an extreme level.
 
Disaster from the two wars didn’t stop European and American inventive thoughts and applications. This has changed the world’s socio-economic character.
 
 
European craftsmanship that Shining has inherited
from European culture:
 
Shining - European culture   1. A systematic, anthropological diagnosis of a subject to establish its substance through the benchmark of its evolution from history to present and take the strategic leap for the future.
History   Present   Future  
         
 
 
Falling apple   2. Scientific logic of a subject to make it believable and viable for execution in the future.
Logic of the falling apple in the backdrop of technology advancement
   
 
Wipro   3. Shining introduces high, methodical European craftsmanship in different design areas of its working competency to give longevity to the subject in implementation.
As example, from Gutenberg’s printing machine to modern technology fonts we stringently respect authenticity of the typography when we create a new brand or renovation of a corporate identity example like Wipro font while bringing modernity and its classic grammar
 
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  Our clients speak on our disruptive platform approach  
 
             
Jacques Vincent Azim Premji Keshub Mahindra Harsh Mariwala   Theodore Smyrniotopoules   N C Venu Gopal   Gunender Kapur
Jacques Vincent
Vice Chairman
& COO, Danone
Azim Premji,
Chairman,
Wipro
Keshub Mahindra
Former Chairman,
Mahindra
Harsh Mariwala
Chairman & MD,
Marico
  Theodore Smyrniotopoules
CMO, Delta,
  N C Venu Gopal
ED & CEO,
Gammon India
  Gunender Kapur
CEO
TPG Wholesale
 
 
             
Prince Augustin Sooraj Bhatt Rajesh Jejurikar Vineet Taneja   Vineet Agarwal   Gautam Nagwekar   Prahalada Rao
Prince Augustin
Sr. VP, HR
Mahindra
Sooraj Bhatt
Brand Director,
Allen Solly
Rajesh Jejurikar
CEO-T&FM,
Mahindra
Vineet Taneja CEO,
Micromax
  Vineet Agarwal President, Wipro Consumer Care   Late Gautam Nagwekar
Fmr CEO, M&M
  Prahalada Rao
MD, Sssangyong Motors
 
 
Contact us:
Shining Consulting
Contact: reneejhala@shiningconsulting.com
Phone: +91 98452 09568
Website: www.shiningconsulting.com
 
 
 
 
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