To join Shining, whether in Project Management, New Business Development, Research & Strategy
Planning or the Creative department , you need to have a clear idea of our four services and how each of our
functions is aligned to them.
Some commonality: Research & Strategy Planning, project management and delivery mechanisms are very
different for each of
these 3 services, Performing Biz Identity, ID Product Design, Branding, but the commonality
would be your interest in working for multi-vertical industries. This is Shining's unique experience
since the last 25 years. As our business is totally driven by
end-user sensitivity that is brought into focus through
our Research and Strategy Planning function, we can enter any vertical of business. Shining has unique tools to
understand end-user sensitivity for every type of business. Our clients receive very strategic and well-crafted
spotlight on their customers and consumers from us.
Very different perspective: Shining's Retailing ROI is a different ball game where we deal with trans-category
products & segments as the business core. Here the tone and manner is dissimilar from manufacturing companies.
The retail business is like a honeycomb. Everything is interconnected and has to fit perfectly, from shopper's
catchment analysis to the floor plan, merchandize,
its replenishment and supply chain to retail design.
End-user sensitivity also drives this business, but it is complex as the end-user
and shopper are the same.
Shining's Research & Strategy Planning team has to be inclined towards exceptional understanding of
customer and consumer sensitivity. This function works across the 4 activity domains. To be a strategy planner
in Shining, your qualitative sensitivity on
human lifecycle, lifestyle and trend is very important.
Shining's Creative discipline has a focused business approach. It is totally propelled by Research and Strategy Planning insight and analysis arrived at from strategic business audit of the client organization, end-users, the
market, channel, partners and shareholders. Shining's creative delivery has proven long term sustainability in
the market, and always triggers to increase the client's business growth. Shining's deliverables span business
strategy to creativity to implementation in every project. Both content design and expressive design are strategy
centric in all 4 services, Performing Biz Identity, ID Product Design, Branding,
and Retailing ROI, leading to
out-of-the-box creative execution. Creative thinking is never isolated from the client's long term strategy which envisages the future, and brings that future nearer.
To join Shining's Talent Management you need to creatively handle high caliber human capital in an ambience where organizational strategy, creativity, and immaculate implementation & delivery take demanding precedence.
The inspirational guideline is a work culture of thinking, creating and delivering rather than of working, unlike traditional business houses.
So even in the Finance & Accounts and Admin departments you need to appreciate creativity, and have some knowledge of
multi-vertical industries to enjoy your work here.
