| Snapshot of Shining Consulting |
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To know more about the Shining’s Design Excellence in structural packaging design skill,
photography, typography, illustrative work and graphic designing please follow us on you tube. |
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| A quick introduction |
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Shining Consulting was incorporated in Paris, France by Shombit Sengupta in 1984, we are a globally experienced, cross industry "strategy-to-activation" firm with highly localized service.
Four service lines: Branding, Performing Biz Identity, ID Product Design, and Retailing ROI.
Core competence: Shining’s integrated psycho-socio research incorporating high precision European skill unearths
insights for innovation and enables the end-customer’s outstanding experience of your product or service. We ensure
your end-customer’s decisive, regular repeat purchase of your product / service by establishing a psychological
connect with end-customer mindset.
Unique best-in-class end-customer knowledge intellectual property: Outstanding knowledge of global
end-customer viewed in local context in each country. Shining has deep knowledge of Indian end-customer mindset,
from rural to metro, which is totally different from any other country in the world.
Our promise: Shining delivers extra benefit to our clients through three golden arrows comprising of growth in
revenue, market share and profit. |
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| Shining Consulting Management |
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Shining Advisory Board |
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Shining Consulting is managed
professionally. We have two reputed professionals from the corporate world
in our advisory board. |
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Dr. S Raghunath
is Professor of
Corporate Strategy
and Policy at
the Indian Institute
of Management,
Bangalore. |
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Read full profile... |
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Dr. Sridhar Mitta
is Managing Director
and Founder of
Next Wealth
Entrepreneurs
Private Limited. |
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Read full profile... |
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| Shining Management |
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Shombit Sengupta,
Founder
Shombit Sengupta,
Shining's Founder and
Creative Strategist, is
an international management strategy consultant for... |
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Read full profile... |
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Renee Jhala,
Managing Director
Majoring in Psychology
from Delhi University,
Renee pursued
Sociology, Journalism
and Management
studies to begin... |
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Read full profile... |
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Mohit Agarwal,
Chief Executive Officer
Mohit has over
11 years experience
in conceptualizing,
designing and
implementing business... |
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Read full profile... |
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Ranjan Patra,
Director
A postgraduate in
Commerce from Kolkata University, Ranjan has
15 years experience in
managing Finance... |
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Read full profile... |
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Tanima Ganguly,
Marketing Head
Tanima is a Post
Graduate in Commerce and a Certified ISO Auditor
with over
11 years of... |
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Read full profile... |
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| History of Shining |
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Shombit Sengupta, founder of Shining,
has been involved with different
European societies since his migration to France in 1973. In the 1950s Europe
went into
rebuilding its war-torn countries.
Automation and industry stabilization
happened in the 1960s.
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The 1970s took the route of pleasurable lifestyle where
you work more, earn more and spend more, leading to
mass production and mass consumption. |
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Shombit dived into European culture with no presumption,
no baggage, no bias, no criticism. He learnt how to enter
different social subjects with an open mind, to absorb the
logic and mechanism of their substance. He converted his
intense curiosity and meticulous observation quality into a
process. For him, every subject has its own innocence and
authenticity which should be cherished as the catalyst.
Europeans embraced. |
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Shombit's passion for
going in-depth into
every subject. On this
base, Shombit adds
value with his inherent
Indian culture which
creates differentiation
in everything he does.
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| Shining was born in 103 Boulevard Magenta, Paris 75010 |
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Shining, the company Shombit founded in 1984,
is an
out-of-the-box creative hot shop situated
in the rive droit
of illuminated Paris. Shining invited differently skilled
Europeans to join the practices of Enterprise Pride
Enhancement, ID Product Design, Branding, and Retailing ROI.
Shombit's differentiation was in using unconventional ways
to understand the consumer's subconscious mind for bringing
breakthrough, uncommon insights into business. |
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| Action |
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| Result |
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Last Mile Sustaining Connect to
End-Customers. That's the
Delivery, executed with European
skill, from
Shining Consulting |
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Shining has provided consulting services to several hundred corporations worldwide, engaging in about 2000 projects across Europe, the Americas, Japan, China and India. Shombit has lectured at various management and social
forums, and conducted growth strategy workshops across the globe. |
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| Shining Consulting promise |
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We experience emotionally |
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We deliver rationally |
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We help grow our client's
bottomline significantly |
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| To all our clients the entire Shining team makes this Promise. It is measurable, can be quantified and definitely delivers by fleshing out improvement areas. |
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| The driving force of our consulting practice is our Promise. It is similar to the end-customer’s decisive selection factor in the competitive scenario for regular repurchase
of a product or service. That’s, of course, always based on the promise of cost, quality and aspiration at any price point. The promise culture we design for our clients
becomes a driving value in their organisations to help them achieve their objective. We have implemented the promise culture in Wipro, Jubliant Organosys and
Mahindra, among others. |
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| Here is Wipro’s example: |
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Before: Belief driven closed
environment culture |
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After: Our reccommendation on the |
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Promise strategy and their first 3-year goal in 1998 |
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| Shining values |
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| (Our Attitude) |
Curious
to unfold cross industry
eco-system insights |
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| (Our Behaviour) |
Passionate
to create extra value for clients
by cutting waste |
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| (Our Action) |
Disciplined
research to generate insights
for client business strategy
to execution and activation |
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| (Our Delivery) |
Emotional Surplus
to deliver extra benefit for
client’s business surplus |
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Shining’s corporate values infiltrate all client
deliveries that are crafted on the basis of our
clients’ connect to their end-customers, their
growth prospects, the competition and
market complexity.
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This brings consistency to our "Creative Business Strategy and Vision" recommendation
for clients
to grow in profit, volume and market share. |
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Our values drive our promise. At Shining we
believe a promise is an engagement and
competitive excellence factor at both the
individual and organizational levels. |
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We promise to ourselves to be meticulous and
value centric in our deliverables for our clients’ prosperity as that is our assured future. |
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We vividly manifest our promise internally and
externally. This maintains the coherency of the
deliverables of our organisation. |
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| Quarter century globally |
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Embedded with European skill, interpreted to fit any geography, Shining Consulting
started in 1984 from Paris and has worked across the globe. Built on the foundation
of research on human society and its environment, we bring to you: |
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European craftsmanship |
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Matiere grise (intellectual assets) |
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Precision |
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How to unearth the uncommon factor |
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Understanding the complexity of the
human psyche |
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The discipline to always establish a
unique platform for clients |
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| European craftsmanship |
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| What Shining inherited from European culture: |
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1. A systematic, anthropological analysis of a subject to establish its substance of history, present and future for creative business strategy building through
in-depth research. |
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2. Scientific logic of a subject
to make it believable and viable for execution in the future. |
| Logic of the falling apple in the backdrop of technology advancement |
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3. Shining introduced high, methodical European craftsmanship in different
execution areas of its working
competency to give longevity
to the subject in implementation. |
| From Gutenberg’s printing machine to modern technology fonts |
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About European skills:
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2000 years of heritage in Europe: The European skill of work is driven by twenty centuries of heritage, culture, invention and art. Every domain of activity has strong specialization and discipline. Patronage from the imperial monarchy across the ages has pushed craftsmanship to perfectionism.
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Unique things of very high calibre in multiple domains were made, particularly with decorative and usable product design. Woodwork, forgings, glass, brick, marble, leather, ceramics and fabric got into very artistic dimensions.
These high class luxurious items became references of the world.
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Intangible creation became the latent dimension. Any domain that created value beyond expectation became a
living style. Perfection became society’s flair. Writers, philosophers and sociologists boosted the thinking dimension
to such heights that debate, mystery and fighting pushed up new adventures and opened new chapters in culture.
The biggest know-how and skill was in nurturing the future by preserving historical data. That is an incredible vision
of European culture.
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Their masterpiece has been in creating a grid of reference in every domain of invention and craftsmanship, from
its inception to today. The musical theory that Handel created 400 years ago can be read today and played in a contemporary instrument. The micro-detailed documentation European culture is unique. It has kept history alive
to become a reference point and not be considered as the past. It has helped bring every domain into a process
that can be benchmarked with the best practice, to create the next mark.
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Europeans brought a new dimension of living style in the last 2000 years. This European dimension can be seen reflected in art, science, literature, architecture, politics, food and living style.
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European skill has been exported to America which started with a cowboy culture to gain power and establish a
new regime. But Americans have since changed to an innovative culture since 1880s onwards from the creation
of Thomas Alva Edison’s electric power.
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The two technology-driven wars, World War I when 9 million people died and World War II that caused the death
of 51 million people including the extermination of 10 million Jews in Hitler’s dictatorship, has unlocked a new departure for Europe. Struggle in 20th century Europe collapsed the execution of invention at an extreme level.
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Disaster from the two wars didn’t stop European and American inventive thoughts and applications. This has
changed the world’s socio-economic character. |
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