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| History of Shining |
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Shombit Sengupta, founder of Shining, has been involved with different
European societies since his migration to France in 1973. In the 1950s Europe
went into rebuilding its war-torn countries. Automation and industry stabilization happened in the 1960s.
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| The 1970s took the route of pleasurable lifestyle where you work more, earn more and spend more, leading to mass production and mass consumption. |
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| Shombit dived into European culture with no presumption, no baggage, no bias, no criticism. He learnt how to enter different social subjects with an open mind, to absorb the logic and mechanism of their substance. He converted his intense curiosity and meticulous observation quality into a process. For him, every
subject has its own innocence and authenticity which should be cherished as the catalyst. Europeans embraced. |
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Shombit's passion for going in-depth into every subject. On this base, Shombit adds value with his inherent Indian culture which creates differentiation in everything he does.
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| Shining was born in 103 Boulevard Magenta, ( Red door)Paris 75010 |
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| Shining, the company Shombit founded in 1984,
is an out-of-the- box creative hot shop situated
in the rive droit of illuminated Paris. Shining invited differently skilled Europeans to join the practices of Enterprise Pride Enhancement, ID Product Design, Branding, and Shoppers' (BILL)n Retailing. Shombit's differentiation was in using unconventional ways to understand the consumer's subconscious mind for bringing breakthrough, uncommon insights into business. |
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| Action for our client |
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| Result for our client |
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We help in your growth of market share, revenues
and profit. In your mass market business it's through regular repeat purchase of your offering by
consumers; in B2B business we assure sticky
partnership between you and your B2B customer |
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| Shining has provided consulting services to several hundred corporations worldwide, engaging in about 2000 projects across Europe, the Americas, Japan, China and India. Shombit has lectured at various management and social forums, and conducted growth strategy workshops across the globe. |
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To know more about the Shining’s Design Excellence in structural packaging design skill, photography, typography, illustrative work and graphic designing please follow us on YouTube. |
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| A quick introduction |
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Shining Consulting was incorporated since1984 in Paris, France by Shombit Sengupta. We are a globally experienced, cross industry "strategy-to-activation" firm with highly localized service.
Four service lines: Branding, Performing Biz Identity, Industrial Design, and Shoppers' (BILL)n Retailing.
Core competence: Shining’s integrated psycho-socio research incorporating high precision European skill unearths insights for innovation and enables the end-customer’s outstanding experience of your product or service. We ensure your end-customer’s decisive, regular repeat purchase of your product / service by establishing a psychological connect with end-customer mindset.
Unique best-in-class end-customer knowledge intellectual property: Outstanding knowledge of global end- customer viewed in local context in each country. Shining has deep knowledge of Indian end-customer mindset, from rural to metro, which is totally different from any other country in the world.
Our promise: Shining delivers extra benefit to our clients through three golden arrows comprising of growth in revenue, market share and profit. |
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| Shining Consulting Management |
Top^ |
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Shining Advisory Board |
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Shining Consulting is managed
professionally. We have two reputed professionals from the corporate world
in our advisory board. |
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Dr. S Raghunath
is Professor of
Corporate Strategy
and Policy at
the Indian Institute
of Management,
Bangalore. |
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Read full profile... |
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Dr. Sridhar Mitta
is Managing Director
and Founder of
Next Wealth
Entrepreneurs
Private Limited. |
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Read full profile... |
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| Shining Management |
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Shombit Sengupta,
Founder
Shombit Sengupta,
Shining's Founder and
Creative Strategist, is
an international management strategy consultant for... |
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Read full profile... |
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Renee Jhala,
Managing Director
Majoring in Psychology
from Delhi University,
Renee pursued
Sociology, Journalism
and Management
studies to begin... |
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Read full profile... |
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Ranjan Patra,
Director
A postgraduate in
Commerce from Kolkata University, Ranjan has
15 years experience in managing Finance... |
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Read full profile... |
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Our clients speak on our disruptive platform approach |
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Jacques Vincent,
Vice Chairman & CEO, Groupe Danone, on working with Shombit Sengupta for 25 years in the course of 175 Danone brand building work |
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Azim Premji,
Chairman, Wipro speaks at the launch of Shombit Sengupta’s book, Jalebi Management, on the efficacy of taking on discomfort in business practices |
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World’s first disruptive initiative in art with corporate business
Our Painter CEO initiative has 48 participating CEOs in this 4th year now. Aside from our work delivery being on a disruptive platform with execution excellence, we’ve created disruption by inviting CEOs to paint their ideas. Industry professionals are getting inspired by the CEOs’ outstanding craftsmanship of painting on a canvas. Limca Book of Records has recognized CEO Painters as unique. Click here to know more. |
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